Wednesday, September 26, 2007

Digitas, specifically Bitterman, Sees Mobile on Margins, Widgets At Forefront


by Gavin O'Malley
Because of its present inability to scale, mobile will remain on the margins of Digitas' media planning strategies, according to its vice president and media director Jordan Bitterman. But he and his peers can't get enough of widgets.

Is Bitterman feeling ok?

What? No mobile????
Bitterman, what were you drinking??? Or even thinking?

Apparently the fella has been misquoted. Gavin should get his facts right.

Bitterman loves mobile, in fact, he loves it so much he wants to marry it!

No comments: