Monday, September 24, 2007

Macy's Celeb-Filled Ads Are Fun, Witty ... and a Strategic Disaster


Digestif dishes it up

I've seen these ads. They're tops. They're entertaining and they work.

Being a foreigner I can observe this country from the outside in. Americans are obsessed, even sickly obsessed, with celebrity.

Seeing the amount of TV programs, magazines and fanfare associated with celebrity it is no wonder people know more about celebrities than they do their own families.

I predict people will turn up to Macy's almost expecting to see Donald and Jess there and it won't surprise me in the slightest.

No comments: