Thursday, October 11, 2007

Group accuses Unilever of ad hypocrisy




Why are people so silly? And act so naive?
Unilever is a massive corporate with interest in the bottom line. They don't give a smack's bang if the marketing campaigns of 2 products are contradictory, as long as product comes off the shelves.

I don't think Axe buyers will care. The marketing totally talks to them and they lap it up.
Dove purchasers may be a bit sympathetic and there might be problems here. I reckon with good PR it's salvageable.

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