Monday, October 8, 2007

How Radiohead Is Rewriting Rules of Online Revenue

Link This is what I'm talking 'bout!

I believe the future of advertising/media is meeting the consumer need and demand.
Consumers are beginning to get used to the idea that they make the choices. They pick the information/entertainment/product they are after and not only when they want it, but how they want it.

It's not worth pissing consumers off with silly tactics and ploys. A happy customer is a good customer! It needs loyalt first, but giving your consumer what they need is the path to that loyalty.

Radiohead proves it.

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