Tuesday, October 23, 2007

Proud of my friends at Spiralfrog

SPIRALFROG, INC., The free ad-supported Web-based music experience, announced a licensing agreement with Sony/ATV Music Publishing LLC, to make Sony's collection available on the SpiralFrog Web site.


Digestif ecstatic.

Having previously worked with a record label as a client, I know how hard it is to get these guys to crossover to the new playing field. They won't relinquish their power on something which they refuse to see is falling apart.
Excuse the upcoming analogy, but the game has changed and it won't take long before the labels either step up to the plate and really take some offensive action. Or, they simply fade out of the game, using the same strategy and tactics which everyone knows and quite frankly, it's boring and doesn't work.
The key is meeting consumer need. Need in terms of how habits change, what consumers now believe to be advertising and how you will make them feel valued to be a part of your brand. That's where you will find the most success.

Good one Spiralfrog. Good one!

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