Thursday, November 8, 2007

Yahoo and Google go into battle

Yahoo! to use mobile as distribution platform
CNET/Reuters
Rather than try to create an operating system for mobile devices, Yahoo! is looking to provide content and Web services like maps, e-mail and search in partnership with handset makers and wireless carriers.

A battle of mights
This will prove interesting. No doubt.
Yahoo is making alliances with carriers, Google with technology.

A couple of points:
Since banners are background, we'll focus this debate on search-
  • Who often always gets it right and subsequently wins? Google
  • No matter what happens, if Google continues the way they are, they will always be at the forefront of search. Whether it be on mobile, net or TV internet a user who is a Google advocate will always subscribe to Google. So, I guess another Google win here.
  • If wireless access continues to remain slow, most users will just use what they've got- ie stick with the default page for a Yahoo win.
  • Yahoo has gone global with this which is interesting. They haven't even touched the US market. Probably because America is the only country that I know of, where carriers have such a hold on the market. In most other markets the consumer always wins (the way it should be in my opinion) and as most models have already trended towards this, I feel like the carrier leadership will at some point drop off and focus on technology. i.e Another Google win
  • VoIP- if VoIP takes over traditional telecommunications and shatters the current telcom companies in operation, it will all be about technology and Yahoo will have lost out. So Google
  • Phone carriers in the States continue to dominate. If they fix their strangle hold - Yahoo could win if users continue to stay on deck.
So we'll see how it pans out. Search is definitely a key platform within mobile. But, everything is iffy, we're still in transition phases. There is no doubt in my mind that within 3 years, a mobile phone will be a mobile computer with fully integrated internet.

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