Heinz is going through their second iteration of 'Top This'.
My god, they've even called it 'Take Two'!
I'm glad that it worked for them, but come on, get a little more creative!
I'd never expect a band to come back with the response:
"We had such a great album last year. The sales went through the roof. Let's do the exact same thing this album. We'll keep the same cover and everything!"
We've reached destination: Loserville; population: Heinz!