Monday, December 17, 2007

This is going to get boring real quick

Heinz is going through their second iteration of 'Top This'.
My god, they've even called it 'Take Two'!
Article link

I'm glad that it worked for them, but come on, get a little more creative!
I'd never expect a band to come back with the response:
"We had such a great album last year. The sales went through the roof. Let's do the exact same thing this album. We'll keep the same cover and everything!"

We've reached destination: Loserville; population: Heinz!

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