Wednesday, February 20, 2008

Interactive ads shouldn't make false promises

AdAge: Although interactive ads generally yield greater consumer interest, the quality of the interactive pitch and choice of platform are keys to their overall success, according to a study commissioned by British digital shop Weapon 7. "One of the surprises of our study was that encouraging consumers to interact under false pretense, such as drawing them in with promotions they won't necessarily get, or if they feel tricked, can have an equally negative impact," said Steven Hess, the agency's managing partner.

There is a genius at the helm!
"One of the surprises of our study was that encouraging consumers to interact under false pretense, such as drawing them in with promotions they won't necessarily get, or if they feel tricked, can have an equally negative impact," Mr. Hess said. "It breaks the 'contract' you've established and damages your return on interest. Qualitatively, the reactions were quite strong to this breach of trust."

And I wonder how much that study cost?!
Clearly a logical person wanted to assess whether people enjoy being tricked and drawn into useless promotions would have an impact that is SURPRISING!!
What bollocks.
And then journalists (if you can call them that) write the article like this is new news!
What happens to all these people who work in advertising? They've either left all their common sense at the door or they're social retards. I prefer the term social retard, it's a personal favourite. So we'll stick with that!


Please only watch the first 17 seconds, the rest I'm sure, is painful

2 comments:

nataree said...

ha, i love it. where did u find that garbage?

Wisey said...

From the garbage bin that is youtube.