Butt, buttal, rebuttal
Look doof, that guy from P&G was right. Totally right. It's not only about interrupting conversations, it's about the fact that any activity a marketer does on FB - a group, a fan page, an app- is not paid for. It's a free for all in that aspect and no fee is due to the FB.
Secondly, in regard to those strip ads- no one gives a rats. A person's eye is only interested in the content down the middle and unless it's Jack Myers and his sexy ladies advertising some wanky media party, no one really cares.
mmm, let's get us some of that!