Wednesday, October 17, 2007

Address Book 2.0: The Future of Social Media?

Wired says that the Web 2.0 iteration of the popular address book will be one of the main topics of conversation at this week's Web 2.0 conference in San Francisco. Address Book 2.0 refers to technology that knows where you are and what you're doing on the Web.

It's an advertiser's dream, allowing the company who controls it to finally deliver on the promise of behavioral targeting. Imagine if wherever you are, your friends and contacts would know how communicate with you through the best available means: email, cell phone, IM, SMS, etc. The Web 2.0 Address Book would enable this simply by clicking on a contact's name.

The digestif is knocked for 6

Holy jesus!
This is unbelievable for a user. Contact you really where you are, knowing what you're using.
For advertisers, it may be a bit evasive. But, lets keep an eye on it

No comments: