The iPhone takes leaf out of the facebook-book

Apple Will Open iPhone To Outside Applications

APPLE IS OPENING THE IPHONE for third-party applications, CEO Steve Jobs said in a posting on the company's Web site Wednesday.

Digestif commentary
Sweet. This is going to shake things up a little.
And it's good to see Apple recognise the need to give the consumer what they ask for.
We'll probably end up seeing applications that take the existing users by storm.
Once we hit critical mass, then they'll be even newer applications which reach out to the mass consumers.
My obvious recommendation- be ahead of the curve on this one. You'll be drinking celebratory champagne till the cows come home!