If it's retail, is it still Rock? NY Times
From forging CD distribution deals with Starbucks to licensing songs for commercials and partnering with video game producers, declining record sales have forced artists to find different ways of promoting their music. "The barriers are changing and we as artists are making less and less money, and we have to get creative," said former Guns N' Roses bassist Duff McKagan, whose current band, Velvet Revolver, has licensed its music for use in a Victoria's Secret ad, among other ventures
From forging CD distribution deals with Starbucks to licensing songs for commercials and partnering with video game producers, declining record sales have forced artists to find different ways of promoting their music. "The barriers are changing and we as artists are making less and less money, and we have to get creative," said former Guns N' Roses bassist Duff McKagan, whose current band, Velvet Revolver, has licensed its music for use in a Victoria's Secret ad, among other ventures
I've worked on a music client. It's hard. The game has totally changed.
Music is still as hot a commodity as it's always been. The advent of new technologies has just made it easier to get product to the consumer. Commentators have been, well, commentating, for ages that record companies and artists need to change the model and the revenue system.
I think the best model to apply to this is the whole music like water theory put together by 2 guys, Dave Kusek and Gerd Leonard in a book entitled The Future of Music. If you haven't read it yet, do.
Even if you aren't in the music biz it gives great insight in to changing digital IP for the future and how to get revenue out of a credible digital product.
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