Tuesday, October 30, 2007

Hulu foreva?

Forrester: Hulu should please advertisers, viewers
by Gavin O'Malley
Under the tightest controls, Hulu.com emerged from the lab on Monday to generally favorable reviews--or review, given that its creators had only briefed one analyst. Forrester analyst James McQuivey was impressed with both the design features and business strategy behind the joint venture between NBC Universal and News Corp., noting that it has found "the best way to please advertisers is to maximize viewing of content."

Today is going to be a busy day for the Digestif...
Today is a good day, there is a lot going on. I like today.

Hulu is definitely making waves. Media waves are one thing, performance is another. We're still a long way off from seeing any result. So don't be too hasty.
Although...I think Hulu will be successful with a certain type of audience.

The Reasoning - the consumer space is so fragmented that users will go where, they as an individual, get the most value. I think the TV audience drop, niche blogs, niche anything are coming into their own and are a sign of things to come. Audience bases will get smaller. A few hundred thousand as a base will eventually be considered a healthy number.

They're my thoughts. Anyone out there got anything? Come on, give me some love!

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