Wednesday, October 24, 2007

I just don't get gaming

Center for Media research: Advergaming

DFC Intelligence estimates that:
  • Over 40% of households have a video game console system
  • Over 120 million people play video or computer games in the U.S.
  • Personal Computer Gamers are expected to reach 80 million in 2007 and up to 99 million in 2012
  • Console/Online gamers is expected to reach 6.9 million in 2007 and up to 18.5 million by 2012

A simple 'wtf' will do here

Where do people find the time???
How do they multi task everything?? Gaming is so involving, when you play something you are totally absorbed into the medium.
And I'm still totally baffled as to why women 30-54, or whatever they are, are the biggest growing segment in the gamer profile?

Gaming is surging. It is m-a-s-s-i-f.

If your targets are into it, and by the numbers, they probably are, you should start thinking about how you can get gaming on your media plan.

The key word here is involvement. Finding ways of properly integrating into gaming platforms rather than being display ads or pre rolls, are definitely the way to go. This will ensure proper integration and 100% involvement and attention from the consumer.

Words of warning- don't go for tenuous links or stretch the idea too thin. Wait for something that fits and go with that. In the mean time, let's get some developers on the phone and see what we can carve out.

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