Eight million US mobile users watched video on their handsets in August 2007, according to M:Metrics. Despite mobile video sharing and growth, the foundation for ads is still under construction.
Digestif
Well- the stats are sweet. We're starting to see serious growth. %s are pretty crap, but at least volumes look good.
Mobile will definitely be a useful medium. Once we have a grasp of where the masses are headed (it's still early days), we will be able to harness the capabilities of the medium.
A cautionary note: I don't think it will be through banner ads!
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