Monday, October 29, 2007

Ooh, ooh, ooh...the mobile medium is getting good viewership

Eight million US mobile users watched video on their handsets in August 2007, according to M:Metrics. Despite mobile video sharing and growth, the foundation for ads is still under construction.

Well- the stats are sweet. We're starting to see serious growth. %s are pretty crap, but at least volumes look good.
Mobile will definitely be a useful medium. Once we have a grasp of where the masses are headed (it's still early days), we will be able to harness the capabilities of the medium.
A cautionary note: I don't think it will be through banner ads!

No comments: