Tuesday, October 30, 2007

Privacy and the consumer

While privacy advocates agitate for strong FTC rules to safeguard consumer information online, online privacy has yet to become a hot-button issue among Web users, according to experts cited in this article.
Advertising Age

No biggie
Some initial comments:
  • Advertisers can't see a user's profile.
  • A user needs to give away some information in order to opt in to the platform.
  • You can't compare using a book to the internet. They're different. Please. Comparing apples with oranges isn't exactly valid.

Ultimately, a consumer knows what they're getting into. If an ad can be tailored to their needs in a more efficient manner, based on a couple of tracks, I don't think it's a big deal.

Of course some people will cry, but we're living in an age where consumers know if they want something for free, they will have to give something back in return.

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