Tuesday, October 30, 2007

False and Misleading Data Devalues Facebook

Facebook's Map Might Lead Advertisers Astray
Ad Age
Facebook's user info may not be kosher for advertisers. For one thing, you can't always trust online users--especially young online users--to provide accurate information. There is an awful lot of role-playing on the Web, but to a larger extent, social network users like to fib. A Pew study says that 56% of teens post false items on their social networking profiles. That, by the way, includes MySpace founder Tom Anderson, who's been lying about his age to his hundred million-plus friends since day one. Anderson's profile says he's 32, but reports claim he's pushing 40. That puts him in another demo, altogether.

Mmm and this is a surprise?
Users have been misusing their profiles since the beginnings of a user profile.
You say what you aspire to, not what you actually are. This is why it's coined a virtual world.

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