Wednesday, October 31, 2007

Traditional aint dead yet

VSS: Don't Count Out Old Media Yet In Digital Future
by Gavin O'Malley
Don't count out media's old guard in the battle for the new media landscape, said John Suhler, founding general partner and president of private equity firm Veronis Suhler Stevenson.

This is true...
For a while yet in any case. At least until the generations who have grown up on TV/radio/print go into a phase out. And I can't imagine any sort of household existing without some format of TV, regardless of what screen it comes through.

No matter what happens, mass broadcast advertising will continue to exist. The networks will integrate brand content, but they still expect some form of buy in which is how they make their money- through the 30 second spot.
Not to mention that advertisers need some sort of reach building messaging. How will they be doing that in the future? TV is still a mass reaching medium.
Time shifting, DVRs,'s here to stay!

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