Wednesday, October 24, 2007

When is the facebook battle going to end?

Google, Microsoft Fight For Facebook Stake
New York Post
A major investment in the social network Facebook will be announced in the next day or two, the only question is who the lucky winner will be: Microsoft or Google. The Post expects the search king to walk away with the lucrative stake, worth between 5% and 10% of the social network.

The stakes for a seat on the Facebook board are high. The social network has a massive and growing loyal audience, with huge ad potential. Next week, Facebeook is expected to unveil a new behavioral advertising program, possibly in conjunction with the investment. If Google outbids Microsoft, you can expect Microsoft's ad serving deal with Facebook to dissolve soon thereafter, most likely replaced with Google Search and some iteration of AdSense.

Of course the biggest winner in all this is Facebook; investors value the company at close to $15 billion, which means that Google and Microsoft are looking at an astronomical $1.5 billion for a 10% stake or $750 million for a 5% stake -- incredible money for a company set to pull in just $150 million this year.

Everyone just stop and have a reality check

Has anyone seen any good campaigns on facebook yet??
By good I mean successful with proven results?
I certainly haven't.

Although, I've seen one, but it was more a personal challenge, rather than a paid for ad.

Facebook is a great medium and a platform with lots of stickiness. BUT, it's still so new. No one has worked out how to use it properly.
If you can't advertise on it effectively then what is the point?

If Google and Microsoft have ulterior motives for wanting Facebook then good luck to them. Let's see what they can do.

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