Tuesday, November 6, 2007

Commentary: The ad pool could be drying up

The Guardian (London)
It appears that readers are unwilling to pay for even premium online content, writes media blogger and journalism professor Jeff Jarvis, and he argues that it won't be long before advertisers follow suit, forging direct relationships with consumers rather than rely on ad-supported media.

Some good points
Jeff Jarvis makes some good points. Ad spend is most probably going to go into decline. That's because advertising these days, has transformed into managing the services you give new and existing customers. Banner ads are the support message. Most of the focus these days should be developing programs that (potential/existing) customers can get value from.

No comments: