Wednesday, November 7, 2007

Apparently internet users watch tv

by Erik Sass
People who use the Internet are increasingly layering their online time with other kinds of media consumption, according to an online survey of 2,700 Web users ages 18 and up conducted by Burst Media in October.

Who would have thunk it?
Now that the facebook announcement is over, we can all step back into reality. I've learned my lesson re Hype. I'm never falling for that AGAIN.

So internet users watch TV? Is there anyone out there, besides the Amish and Ultra Orthodox Jews that don't watch TV?

They do make an important point, that users are fragmenting their media consumption. I've come to the conclusion that any person participating in this new media fragmented culture has some form of ADHD. Getting restless for 2 seconds when a page is loading? You know what I'm talking about. We should all be on mild form of Ritalin. Maybe that's what they put in the milk?

The observation from this is that people aren't paying too much attention to ads. It's background noise. That's why we need to create advertising that isn't advertising as we once knew it. The advertising needs to be interactive, beneficial and nothing like a hard sell.

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