Thursday, November 15, 2007

How ISPs can facilitate ad targeting

MediaPost Communications/Behavioral Insider
In a Q-and-A, NebuAds CEO Bob Dykes explains how advertising can be targeted to Web users by interacting with the infrastructure of Internet service providers. Dykes says: "ISPs have been a neglected aspect of online's evolution over the past several years. But the fact is the depth of aggregated data they have to offer, anonymous data, is an untapped source of incredible power."

Sounds interesting
...until someone cries foul at the link between actual real life data of a person (address, phone number etc) from an ISP to the internet virtual data (behaviours, interests etc).
But if they can do it, good luck to them.

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