Friday, November 30, 2007

Next Big Thing On Internet = Logging Off

by Gavin O'Malley
To the agency world, digital is like that stalking cyborg in James Cameron's sequel "Terminator 2: Judgment Day." That's according to Arianna Huffington, co-founder and editor in chief of The Huffington Post. At first, the Terminator seems like a threat to the movie's mother-and-son protagonists, Sarah and John Connor. But, "little by little, [Sarah] realized that it was her only true friend," she says. In other words, just like the Connors survived by embracing the Terminator, Huffington said, "the only agency people who'll succeed are those who fully integrate."

Absolute Poppy cock
This is out of left field. It feels as if the 'rarely demure Huffington', to quote O'Malley, is just throwing something out there because it's been a slow week.
Realistically, people are more connected than ever. Whether it be connecting with their peers and staying in touch, to finding out up to the minute news or getting in touch with the office.
There was that study a couple of months ago by Veronis Suhler Stevenson that people are spending LESS time with media because they are becoming more efficient in filtering what they need to find. Tidbit here and here.
The internet is basically a tool we use to facilitate our lives. I can't imaging those who are completely integrated into the process will log off.
It just doesn't make any sense to go back to a life that wasn't necessarily difficult, but harder to get the information you needed.

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