Google has its eye on the ball

Adweek: Google struggles with traditional media
Tim Armstrong, Google's president for North American advertising and commerce, told an audience at the UBS Global Media Conference that it will take time for the search giant to successfully execute its offline advertising initiatives.

Google has it going on

They know the hole Nielsen has created through its inaccurate data. Pairing that with Google's flair to gather and use data, Google is poised for victory.