Time might have been a little premature in proclaiming "You" its Person of the Year in 2006. According to a new report from Nokia, one-quarter of all entertainment will be created, edited and shared within peer groups by 2012. The consumer electronics giant reached its conclusion after surveying so-called "trend-setting" consumers about their digital consumption habits. Nokia picked users from its massive 900 million-customer base across 17 countries for the study.
"The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups," said Mark Selby, Nokia's vice president of multimedia.
The report identified four emerging trends as facilitating the transfer to so-called Circular Entertainment. The first, "immersive living," refers to a complete blurring of the lines between online and offline living. The second is "Greek culture," which says that consumers will steadily increase the demand for more sophisticated forms of entertainment. The third principle, "G tech," refers to the change in social media in Asia, becoming more emotional, community-oriented and customizable. That will bring about the fourth trend, "localism," more local entertainment creation and consumption within peer groups.
Social...? Put the cynical and sarcastic hat back on.
Firstly, the hat is always on. Never comes off.
However, it's interesting that Nokia views the world as social. I'm not a linguist but I think the words society and social are interlinked.
The world is a society, works on being social, people are social. Unless you're a social retard.
It's sad a company like Nokia has to dumb it down. I just have to be happy that they're trying.