Marketers are finding that consumers respond with enthusiasm to viral campaigns that allow them to mash up their photos or voices with promotional content. For instance, a promotion running on Cokezero.com allows users to superimpose their own likeness over the image of a football player celebrating a touchdown.
Fun for everyone
I love these things. I even made my own.
Despite what the article said, the campaigns that do really well seem to only work for entertainment related categories- Sports, movies, tv shows, music. Remember Crash this Wedding for Wedding Crashers? That was great. But it got taken down a long time ago.
Although there was a a great one for BMW Mini Cooper, but it got taken down too :(