Adweek: Consumers want in on viral campaigns
Marketers are finding that consumers respond with enthusiasm to viral campaigns that allow them to mash up their photos or voices with promotional content. For instance, a promotion running on Cokezero.com allows users to superimpose their own likeness over the image of a football player celebrating a touchdown.
Marketers are finding that consumers respond with enthusiasm to viral campaigns that allow them to mash up their photos or voices with promotional content. For instance, a promotion running on Cokezero.com allows users to superimpose their own likeness over the image of a football player celebrating a touchdown.
Fun for everyone
I love these things. I even made my own.
Despite what the article said, the campaigns that do really well seem to only work for entertainment related categories- Sports, movies, tv shows, music. Remember Crash this Wedding for Wedding Crashers? That was great. But it got taken down a long time ago.
Although there was a a great one for BMW Mini Cooper, but it got taken down too :(
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