Tuesday, December 4, 2007

More smoke, no fire

The New York Times: Analysts trim ad industry forecasts
The ad industry, despite signs of a slowdown, should be able to avoid a recession next year, due to an influx of revenue from the Web, the presidential election and the Beijing Olympics, according to several top forecasters. "The U.S. ad climate is tiptoeing toward the edge of recession, but staying slightly positive," said Lee Westerfield, a senior analyst at BMO Capital Markets.

Ignore this article
With the exception of online, most media platforms are in decline because users aren't utilising those platforms anymore. If users aren't going there, advertisers will follow the trend. I don't think it has much to do with a recession.

Stop blowing smoke.

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