My introduction to the Decapitator

This is interesting. This guy the Decapitator, takes ads and re jigs the content to be decapitated. Funny. (Via Wooster Collective)

I've never seen this guy's stuff before, but I like it.
I can't tell if it's because:

• I'm excited that people get involved in advertising and deface it in a way which makes it so much more exciting. It's like "Where's Wally" trying to find all the the ads that have been defaced.
• Or, if the notion that it's intellectual graffiti? So witty yet making some kind of point at the same time.

It's like Banksy and I love Banksy (why isn't he going to be on My ooVoo Day??).

Where the Decapitator should be taking further action
This whole Dr Robert Jarvik thing. What the hell is wrong with him actually rowing? They mention all the conditions from taking Lipitor, they don't mention anything about rowing?? Now some Congressional Committee is involved. What a waste of time and money. Link

And maybe The Decapitator should make headway in the Battle of Bob Garfield V Steve Hall. They're having quite a showdown on the discussion of crappy ads in the Superbowl.