Friday, May 16, 2008

"Sex" and marketing

AdAge: The summer movie "Sex and the City" based on the hit HBO show is proving to be a field day for marketing integrations. This article runs down the list of the film's marketing partners, detailing how brands appear in the movie. Advertising Age


It's a sitting duck
I've said it before and I'll say it again. It's gonna be a stinka, but everyone will be seeing it.
Good on these brands for taking the one thing that really has mass reach and using it.


2 comments:

M.M.McDermott said...

"Ever since that bitch Carrie sold Aiden up the river, I just want to punch her in her box."
-Conversation overheard at the Owl Bar in the Belvedere Hotel, Baltimore

...by the male bartender.

Wisey said...

Carrie is a retard. All the characters are moronic. Except for the lesbian Miranda.