Sydney Morning Herald: An Australian telco has announced new mobile plans that cost users less than half the usual price as long as they are willing to view advertisements.
ComTel, which operates on the Vodafone network, will market the plans under the SMSPup brand and claims it is the country's first advertising subsidised mobile phone service.
ComTel, which operates on the Vodafone network, will market the plans under the SMSPup brand and claims it is the country's first advertising subsidised mobile phone service.
MmmHmm. Sure.
Good for a freebie, but bloody annoying.
Also a bit of a shame considering:
- You can already spend $29 and get $130 of calls and sms in the land down under
- No one looks at ads
- Banner ads appear to be ineffective with low click through rates
- We still have half of actual click through on mobile as 'accidental'
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