Tuesday, August 26, 2008

Marketing Moves to the Blogosphere

The Washington Post: Jason Calacanis, who got into blogging early and big, has quit, leaving the blogosphere to others. One group that has been firing up its keyboards is corporate types. Of the approximately 112.5 million blogs on the Web, almost 5,000 are corporate, according to blog indexer Technorati. Calacanis blogged to start conversations and be a part of a virtual community, but corporate bloggers are in it for other reasons: talking directly to customers or giving a personal touch to a big business.

Shhh, it's oh so quiet
This is a bloody lame article. With the same old rules about how to write a corporate blog and the same stories of tears over the blatant failures and cash over sales wins. But it's old news.
Over the past few weeks, I haven't been writing much on The Digestif. There has been no new news. Everything is the same old crap spit out by different journalists. I swear we would have seen this same stuff exactly 6, 12 and 18 months ago. What's going on?

We're come full circle where 6 years ago there was absolutely nothing out there- no YouTube, no Facebook for the masses, no Flickr. The Friendster was there with MySpace in the wings, but they've both been lame from the start. We have this huge array of new tools before us and everyone is using them in exactly the same ways as when they first came out.
Corporations need to start thinking how they can cross pollinate each medium from one to the next to capture audience at any different place at any different time. It's not about rehashing the old, it's using the tools that are out there to create new ways to connect with your audience in a humanised way- potentially making the purchasing life cycle shorter and hearing that cha-ching a little sooner.

But still, it's oh so quiet...........


M.M. McDermott said...

But then again, is it easier to find new ways to use old tools...or simply to come up with new tools? You'd think new uses, but I'm not so sure. The latter seems to be the M.O., Wisey. Definitely more profitable.

Hell, that's what planned obsolescence is all about, yes?

HisMajesty@LetterRep.com said...


I think you're right on target.

How many more photo and video depositories, social networks, blogging, microblogging networks, social bookmarking, etc., sites do we need? I check them out and I find the newest ones are basically the same as the existing ones with just new buzzers and whistles.

All of these great tools and no purpose for implementing them.

I've got some ideas...interested?