Tuesday, September 9, 2008

MySpace Is Out, Facebook Is In

by Karl Greenberg: A panel at Monday's PMA Digital Marketing Summit in New York tackled social media. Its biggest conundrum seemed to be this: Which is better, Facebook or MySpace? Everyone pretty much agreed that MySpace is out, Facebook is in.

The panellists think that the whole white collar/blue collar thing was a meshigas?
I actually liked that research, it made a lot of sense.
MySpace is a mess and the kind of unedited trash that simple minds like. Facebook is refined, a bit more sophisticated and as we've seen, takes a lot of work to maintain and keep up to date.

If you look at who actually spoke on this PMA panel, they're all upper crusters. One of the hardest and saddest things you have to remember when working within the marketing industry is that the majority of any population is uneducated and not that intelligent.
That's why the following makes sense:
  • reality shows continue to excel
  • People love gaming! wtf!
  • People read trash papers
  • Celebrity focused magazines are huge sellers

So I don't think MySpace is a bomb, it's just a case of diff'rent strokes for diff'rent folks!

1 comment:

Keane said...

Facebook certainly got messier in the past day though. Too tired to learn new things... Maybe I am getting old :)

keane