Maybe a question of wrong place, not wrong time
They put the main portal on to the AT&T website. Pretty lame. You gotta get it out there people. Interact with the local yokels. Move the digital to the physical world. Allow people to think they can interact with the 'stars' in a real world way. Digital cannot only live in digital, than it falls.
And it's great that AT&T branded it, but they didn't need to put it on their website in such a blatant format. Maybe have a link and a reference that this is also going on- but going out into social media in this way, means that it's subversive, on the edge and you know about it if you're in the know- hence the increase of hits from i-Justine's website when she posted a link to it.
The other problem with this is that there is no need for this AT&T mini website. If they're partnering with i-Justine keep it with i-Justine. You'd assume tapping her would mean AT&T is after her audience. What with-it person wants to go to an AT&T website?!
Good one AT&T. keep the good stuff rolling.
Yes...it's the same old song. Thanks Wooster for the great snap.