Do no evil...somehow seems like we're heading towards a new iteration of advertising
This is great. A great initiative from Google and something which will help people find whatever they're after. There is one thing I'm bamboozled with- advertising in this mass proliferation.
It seems the old Googlie wants to continue advertising within all these archived articles. If you're still doing shitty old banner/text ad advertising, what does that mean?
It means that inventory will amplify exponentially, and to try and target your ad presence in amongst it will be a near impossible job.
If Google is going to think about this advertising bizzo, they'll need to have a good categorising system to allow the media buying drones an easy time. Otherwise they'll be f'cucked and banner/text advertising will hopefully swirl into its whirpool of ineffectivess.