According to Mike Vorhaus, President of Magid Advisors for Frank N. Magid Associates, only 2.4% of those surveyed said they would definitely be willing to pay around $4 per month ($39.99 per year) for access to an ad-free version of one of their favorite sites.
Another 1.9% said they'd be willing to pay less than $3 per month (or $29.99 per year). Meanwhile, a whopping 84% of people said they'd be unlikely or not at all likely to pay a yearly fee for access to their favorite sites. What does all this say? Consumers may dislike ads, but they hate the idea of paying for content -- they're not even willing to pay a few cents per day to avoid them.
You said it bucko.
People expect the free now. And the biggest and best thing of all- if they see they need to pay for something in one place, they know that because the internet is a bottomless pit, they'll be able to find the same thing elsewhere, FOR FREE!