Ever heard someone from Manchester say "Mooooobiiiile" ?
I have. It's great. Try find someone from Manchester to do it.
This article, however, is utter shit. I think in a social frame of mind people will use their mobile phones to access the internet- but when you're sitting at work, or at home, that isn't going to happen.
Standards and all the other crap that's mentioned, is also unlikely. The big providers in the US have such a strangle hold on the industry, I doubt they would ever conform to the betterment of their service. Unless Obama makes them. Watch out for the wrath when the new US CTO gets involved.