1. The battleground for both consumers and ideas is online
2. The permanent dialogue has begun.
3. Consumer expectations will change.
4. You'll need an active, authentic voice in the conversation.
I'm sorry? Where have you been Pete? This is what we've all been trying to do for months!
This is old hat. This reminds me of the time that a home and garden division of a magazine publisher, came in to present groundbreaking research. Groundbreaking as in: as families get larger they up scale and upsize. As newer technology for the home comes out, people purchase.
We've seen all this shite before dood. We've known it for a very long time, and if you're only figuring it out now, you have problems. Well you admitted to voting McCain, that's already pretty big.
The only thing Mr Obama did, was show marketers that you can do this, you can use the technology and see positive results. And as my former colleague Mr Monté says in his feisty comment, Obama lacked interaction and responsiveness. At least Malcolm Turnbull and Kevin Rudd have learned in Oz.
I still can't believe this Snyder chap writes that consumers have changed like it just happened. Forget that and try catch up. Consumers are now 10 steps ahead of marketers. They know the dance and if you aren't working out ways to woo them with new methods and tech, you are absolutely up poo-creek with no paddle to speak of.