Friday, September 21, 2007

Nielsen: Local People Meters Begin Nationwide Rollout

by David Goetzl
Nielsen is adding local people meters to 38 markets over the next four years en route to implementing them in 70% of the country by 2011, the company said. The goal is to provide year-round data, not just sweeps periods, which can skew a network's true performance.

What the Digestif drinks?

Whoop! I'm excited about this. I've always felt I've need to take ratings with a grain of salt. They're just an approximation, not at all accurate. In fact, I've hated them.

This is a little bit more interesting. 70% of the population...that's what I'm talking 'bout Willis!

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