Nielsen: Local People Meters Begin Nationwide Rollout

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by David Goetzl
Nielsen is adding local people meters to 38 markets over the next four years en route to implementing them in 70% of the country by 2011, the company said. The goal is to provide year-round data, not just sweeps periods, which can skew a network's true performance.

What the Digestif drinks?

Whoop! I'm excited about this. I've always felt I've need to take ratings with a grain of salt. They're just an approximation, not at all accurate. In fact, I've hated them.

This is a little bit more interesting. 70% of the population...that's what I'm talking 'bout Willis!

Nielsen: Yahoo, Veoh Way Up In Video; MySpace Trumps Facebook

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by Tameka Kee
Nielsen//NetRatings released the rankings for the top 10 U.S. social networking and video sites.

What does the Digitas Digestif have to say??
Veoh is a no brainer. The product is good, the public will flock to it.
But MySpace beating the Facebook! Who would have thought?!
Then again, Facebook is a white collar medium, MySpace a blue collar one. When we are constantly surrounded by who/what we know, we forget about the remainder.
Blue collar will always outweigh white collar. Even though Facebook’s audience will grow and their data will continue to get more detailed and more useful for marketers, my opinion is that the audience will never outweigh that of MySpace.