Tuesday, September 18, 2007

Nielsen: Yahoo, Veoh Way Up In Video; MySpace Trumps Facebook

by Tameka Kee
Nielsen//NetRatings released the rankings for the top 10 U.S. social networking and video sites.

What does the Digitas Digestif have to say??
Veoh is a no brainer. The product is good, the public will flock to it.
But MySpace beating the Facebook! Who would have thought?!
Then again, Facebook is a white collar medium, MySpace a blue collar one. When we are constantly surrounded by who/what we know, we forget about the remainder.
Blue collar will always outweigh white collar. Even though Facebook’s audience will grow and their data will continue to get more detailed and more useful for marketers, my opinion is that the audience will never outweigh that of MySpace.

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