Thursday, September 20, 2007

Relevant Advertising (Behaviorally Targeted) Yields More Receptive Prospects

Revenue Science study shows online consumers are more receptive to behaviourally targeted ads than contextual ads across all major categories. The study found behaviourally targeted ads outperform contextual by as much as 22 percent in some categories.

What the Digestif thinks?

Interesting. If you're selling, I don't know, let's say a nice grappa and you find your target is interested in the automotive category and you advertise in automotive, you will be more successful than if you advertise a grappa on an alcoholic site...

It's good to know, but probably needs to be watched and used extremely carefully.


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