Friday, October 26, 2007

Does Apple exploit their young advocates?

Amateur ad gets big league attention

A new spot for the Apple iPod Touch, set to air on Sunday, is the brainchild of 18-year-old student Nick Haley. His short YouTube video featuring the product set to the music of Brazilian band CSS attracted the attention of Apple's agency, TBWA/Chiat/Day, which produced a professional, high-definition version of Haley's spot.
The New York Times

The Digestif applauds

I like these kinds of happy endings.

Who wins??
  • Apple- get a cool ad for cheap
  • CSS - great band. Get a nice cheque I presume
  • TBWA - they still get to charge the client and make $$. But are they shooting themselves in the foot?
  • Nick Haley? - well he gets his 15 seconds, but I have a feeling he isn't getting all he deserves. Think how much it costs to make a 30 second through an agency. Think how much Nick probably spent. I'm guessing one is about 90% bigger than the other.

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