Tuesday, October 30, 2007

TV ad targeting on the horizon

Targeted television ads three years away
Financial times

As the heading of the article suggests...
This is good.
Prediction: less TV ads and at a premium.

If it works properly, there will be less wastage...
Although it doesn't mean that consumers will be receptive to the ads. The buy is still determined by the client and the planner.
Our data will be richer, but will the impact still be the same?

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