Facebook to Add Shopping Service to Its Menu
A shopping program is part of larger strategy that will be unveiled to marketers this week:
NEW YORK (AdAge.com) -- Lots of people find the next books they plan to read by browsing the New York Times or Amazon best-seller lists. Others count on referrals from friends and colleagues. But what if you could eye a hot title as it began to climb the best-seller list within your Facebook network?
A shopping program is part of larger strategy that will be unveiled to marketers this week:
NEW YORK (AdAge.com) -- Lots of people find the next books they plan to read by browsing the New York Times or Amazon best-seller lists. Others count on referrals from friends and colleagues. But what if you could eye a hot title as it began to climb the best-seller list within your Facebook network?
All the fuss is about this...?
I saw the little invite. It's a swanky piece of plastic. But now that the cat's out of the bag, this is all you really need to know.
There is no denying that Facebook has a massive hold on a desirable target in the market. The way the application is designed, it's so easy to seed information from a few core influencers and reach the masses.
But the question still remains on how to integrate brands effectively without being blatant?
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