Tuesday, November 27, 2007

NBC pairs with TIVO

NBC Universal will begin offering nteractive advertising services and subscribe to a ratings service from TiVo, the companies said on Tuesday. The agreement covers GE's 14 networks -- including NBC, Telemundo and Bravo -- as well as its 10 NBC-owned TV stations.
Advertisers that buy television commercials on those networks and television stations will have the option of adding an interactive component to those spots.

Interesting move
I remember when Tivo launched the news and the data that they were tracking their users. I have the same question then as I have now, how many people own TiVo? And don't forget, this DVR user is a different type of audience.

It's good, but make sure your brand matches the audience.

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