Reuters
NBC Universal will begin offering nteractive advertising services and subscribe to a ratings service from TiVo, the companies said on Tuesday. The agreement covers GE's 14 networks -- including NBC, Telemundo and Bravo -- as well as its 10 NBC-owned TV stations.
Advertisers that buy television commercials on those networks and television stations will have the option of adding an interactive component to those spots.
NBC Universal will begin offering nteractive advertising services and subscribe to a ratings service from TiVo, the companies said on Tuesday. The agreement covers GE's 14 networks -- including NBC, Telemundo and Bravo -- as well as its 10 NBC-owned TV stations.
Advertisers that buy television commercials on those networks and television stations will have the option of adding an interactive component to those spots.
Interesting move
I remember when Tivo launched the news and the data that they were tracking their users. I have the same question then as I have now, how many people own TiVo? And don't forget, this DVR user is a different type of audience.
It's good, but make sure your brand matches the audience.
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