Thursday, November 8, 2007

Tivo goes to the next level

Who's skipping ads?
TiVo is amping up its research business with an offering dubbed PowerWatch, which uses information on 20,000 participating TiVo-equipped homes to provide a detailed demographic picture of DVR users, including the characteristics of the ad-skipping viewer.

Richer data...richer cake?
One can never have enough data, especially if it offers insight into a nice affluent segment.
However, considering the data subscriptions we currently own, selecting "do you use and own a DVR" as a filter, we'll pretty much establish the Tivo data as redundant...

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