Who's skipping ads?
TiVo is amping up its research business with an offering dubbed PowerWatch, which uses information on 20,000 participating TiVo-equipped homes to provide a detailed demographic picture of DVR users, including the characteristics of the ad-skipping viewer.
TiVo is amping up its research business with an offering dubbed PowerWatch, which uses information on 20,000 participating TiVo-equipped homes to provide a detailed demographic picture of DVR users, including the characteristics of the ad-skipping viewer.
Richer data...richer cake?
Yummy!
One can never have enough data, especially if it offers insight into a nice affluent segment.
However, considering the data subscriptions we currently own, selecting "do you use and own a DVR" as a filter, we'll pretty much establish the Tivo data as redundant...
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