An Agency to Manage an Enormous Number of Touch Points
Q&A: Aegis Media Americas CEO David Verklin
NEW YORK (AdAge.com) -- London-based Aegis Group has bought four marketing companies in the past three months, including Genesis Media, one of Canada's largest independent media agencies, and Implicom, a direct-marketing specialist in France. David Verklin, CEO, Aegis Media Americas, characterizes the company's purchases in recent years as emblematic of its vision for the marketing agency of tomorrow. Here, he talks with Advertising Age about strategy, integration and what Aegis might look like in 10 years.
Q&A: Aegis Media Americas CEO David Verklin
NEW YORK (AdAge.com) -- London-based Aegis Group has bought four marketing companies in the past three months, including Genesis Media, one of Canada's largest independent media agencies, and Implicom, a direct-marketing specialist in France. David Verklin, CEO, Aegis Media Americas, characterizes the company's purchases in recent years as emblematic of its vision for the marketing agency of tomorrow. Here, he talks with Advertising Age about strategy, integration and what Aegis might look like in 10 years.
Ok, whatever Verklin
We know where were going. I think his image of a consumer is a bit warped though. Dave may want to double check on that -a consumer doesn't know the difference between TV and online??? Seriously?
What I'd really like to know is what Carla Hendra has to say about this.
Better yet, bring out the gloves just like you did at MIXX earlier this year.
That's what the punters really want to see
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