Wednesday, April 30, 2008

P&G Lets Consumers Act as Media Planners -- The nation's largest advertiser is inviting consumers to weigh in on its controversial media decisions. Last week, Procter & Gamble set up an option on its main consumer toll-free line over whether it should stop sponsoring hip-hop programs on MTV and BET. This week, P&G set up a second toll-free option asking callers to register support or criticism of the "story line" on "As the World Turns," from P&G Productions, which featured fairly passionate kisses between daytime TV's only gay couple.

If Media planners hate planning, what makes you think consumers will want to do it too?
Unless they get free stuff, you're talking.
The gay issue is one thing- getting people to share their opinions to combat the arguments against the AFA. This is actually nice. Telling naysayers to get a life.

This other thing- asking consumers whether a show should be sponsored by a brand? Who cares? What difference does it make to the consumer?
And the consumers who don't watch these shows on MTV and BET won't see the sponsorship anyway.
I'm still confused, is there something i'm missing?

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