Tech execs try to sooth agency leaders

Adweek: Yahoo! President Sue Decker and Brian McAndrews, SVP, Microsoft Advertiser and Publisher Solutions, had a similar message for agency leaders gathered at the 4A's Leadership Conference: Agencies should not worry about large Web players muscling in on their turf. Decker said technology firms help traditional ad agencies by automating certain data-driven processes that "free up time and unleash the ability of the industry to go create great creative messages."

Thanks Sue. Thanks Brian. But I think you saving your own asses is the least of agency problems.
Pats on the back for everybody. So nice to see Yahoo and Microsoft band together in their little MicroHoo alliance.
Kind of a shame that it's all fluff, lollypop ladies and a mirage!

And guess what the lady Sue Decker said:

"We need to take the difficulty out of the process of finding the inventory, booking it, reconciling it, all sort of the boring parts of the industry -- we need to automate that. The reason we need to do that is to free up time and unleash the ability of the industry to go create great creative messages."

Hang on there Sue. What will happen to media buyers and planners? You just said you won't be taking anyones' turf.
And great creative messages? What? Where? And anyway, I don't want a 'great creative message'. I want an ad program that helps me as a consumer. Not some stupid 30 seconder, or a print ad I can't do nothing with.

Do I need to poke more holes?
I'm tired.

The whole thing reminds of the Bruno bait and switch; smoke and mirrors exercise.