I just filled out some survey for Harris Poll surveys.
It was for media peeps.
The questions were so wrong. They were trying to ascertain places that people were advertising in - eg mobile, online, tv blah blah; but there was no "other" option for things outside the box like custom made ad platforms. Again trying to fit an old methodology into a new dynamic.
It was very annoying. Very sad.
At the conclusion of the survey I got to see some results. This was the worst:
That 58.6% of media dinosaurs are the bane of this industry's future.
Snap out of it men! Because you are men- men in your neat little suits, with the handkerchief in the pocket and comb overs. I know you and your kind. The glory days are over. Embrace the challenges and stop ignoring reality.
And the change is definitely one with a coolness quotient. As John McCain said last night on The Daily Show - it's about reaching out to people as people. If he can embrace that as a politician, it really can't be that hard for advertisers.
oh...and thanks for the $20!